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Our founding team – a force for good

We strongly believe travel shouldn’t damage the planet, and everybody should do their bit for a greener and more sustainable future.

Meet the team hero X2
Team Member 1

Jon Horsfield

CEO & Founder

Jon’s a charging infrastructure expert, renewable energy enthusiast, and all-round automotive industry specialist, with a particular passion for joining up the dots between the automotive and renewable energy sectors.

Before founding Diode, he headed up the home, fleet and leasing sales teams at Pod Point in the UK and Norway. He’s also helped rural communities gain stability and improved quality of life by installing wind turbines in rural Peru, as part of a voluntary programme.

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Team member 3

Tristan Dodson

Co-founder & CTO

Tristan has a background rooted firmly in the sustainable energy sector, combining technical wizardry with a deep understanding of the issues affecting the electrification of transport.

Before co-founding Diode, Tristan worked for low carbon consultancy, Element Energy, where he led their work in EV consumer and charging behaviour modelling for the likes of National Grid, the Department for Transport, and Transport for London.

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Team member 2

Dan Eyre

Co-founder and CMO

Dan’s a marketer and customer experience expert whose background consists of pushing forward original ideas, unapologetically putting the customer at the heart of everything, and creating efficiencies in business processes.

Dan helped launch the UK’s first dedicated electric vehicle service centre and the world’s first electric OEM bin lorry in Nottingham by providing strategic communications and marketing expertise.

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