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Our founding team

We’re big believers that we shouldn’t damage the planet and that everybody should do their bit for a greener, more sustainable future.

Meet the team hero X2
Illustrator 24th May-022

Jon Horsfield

CEO & Founder

Jon is a charging infrastructure expert, renewable energy enthusiast, and all-round automotive industry specialist. He has a particular passion for joining up the dots between the automotive and renewable energy sectors.

Before founding Diode, he headed up the home, fleet and leasing sales teams at Pod Point in the UK and Norway. He’s also helped communities gain stability and improved quality of life by installing wind turbines in rural Peru, as part of a voluntary programme.

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Illustrator 24th May-033

Tristan Dodson

Co-founder & CTO

Tristan has a background rooted firmly in the sustainable energy sector, combining technical wizardry with a deep understanding of the issues affecting the electrification of transport.

Before co-founding Diode, Tristan worked for low carbon consultancy, Element Energy, where he led their work in EV consumer and charging behaviour modelling for the likes of National Grid, the Department for Transport, and Transport for London.

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Illustrator 24th May-011

Dan Eyre

Co-founder and CMO

Dan is a marketer and customer experience expert whose background consists of pushing forward original ideas, unapologetically putting the customer at the heart of everything, and creating efficiencies in business processes.

Dan helped launch the UK’s first dedicated electric vehicle service centre and the world’s first electric OEM bin lorry in Nottingham by providing strategic communications and marketing expertise.

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Illustrator 24th May-044


Chief Barketing Officer

Benji is our resident tennis ball expert, sock durability tester and food taster. He has worked tirelessly on his role for his entire life and is totally committed, especially the food tasting.

He is a multitasking ninja with the ability to keep one eye on the door at all times to prevent suspicious people from entering the premises, whilst carefully observing every bite of food being eaten by anyone to ensure not even a crumb is left on the ground, to prevent ant and other insect invasions…of course!

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Fancy a chat?

Get in touch with us if you want to hear more about how we can help support your customers to go net zero.

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